【風(fēng)尚中國，2014年9月24日消息】來自意大利坎帕尼亞區(qū)的26家公司于將于9月24日至26日參加在上海展覽中心舉辦的亞洲領(lǐng)先的鞋履與皮革制品展覽——第四屆上海國際名牌鞋業(yè)皮具展。
作為亞洲最重要的鞋業(yè)展覽之一，上海國際名牌鞋業(yè)皮具展每年定期舉辦兩屆。展會面向業(yè)內(nèi)所有鞋業(yè)從業(yè)人員、貿(mào)易專家及買家，展示由國內(nèi)外頂級的鞋履品牌帶來的2015年春夏季頂級鞋品。第四屆上海國際名牌鞋業(yè)皮具展的國際參與度明顯提高，吸引了來自除中國以外12個不同國家的參展公司，包括意大利、西班牙、葡萄牙、法國、英國、德國、土耳其、比利時、巴西、韓國、美國等。
在15000平方米展區(qū)內(nèi)，部分參展國家將設(shè)立專門的展館，集中展示其國家品牌。意大利坎帕尼亞區(qū)參展商有一個專屬的坎帕尼亞制品展區(qū)。在這里，26家意大利公司（總部均位于坎帕尼亞區(qū)）將向所有來訪者展示其優(yōu)質(zhì)產(chǎn)品。
鼓勵杰出品牌參加亞洲最重要的鞋履展會是坎帕尼亞區(qū)和地方當(dāng)局所支持的特別項目之一，旨在向全世界推廣坎帕尼亞區(qū)制品，幫助企業(yè)拓展國內(nèi)及國際業(yè)務(wù)。
事實表明，除鞋類、皮具及時裝行業(yè)外，該項目在汽車、物流、餐飲、航空、航天等行業(yè)也取得了成功?？才聊醽唴^(qū)一直致力為本土優(yōu)秀企業(yè)提供支持，項目開始至今成果喜人：2014年前8個月有224家企業(yè)參與了21項活動，收到了約3,200名貿(mào)易專家/買家的聯(lián)系資料。9月份則計劃參與多達(dá)7場以上的活動和展會，其中就包括上海國際名牌鞋業(yè)皮具展。
鞋履行業(yè)在坎帕尼亞區(qū)扮演重要的戰(zhàn)略角色。該區(qū)擁有悠久的皮具制造傳統(tǒng)，皮革廠林立，其令人驚嘆的皮具制造工藝能力和技術(shù)使坎帕尼亞區(qū)制品在質(zhì)量、設(shè)計、注重細(xì)節(jié)和柔韌性方面具有很強的競爭力，一直追隨快速變化的時尚潮流。
坎帕尼亞區(qū)區(qū)長肩負(fù)著幫助該區(qū)推動生產(chǎn)活動和經(jīng)濟發(fā)展的使命，作為其特級顧問的FulvioMartusciello先生認(rèn)為：“目前為止，坎帕尼亞制品推廣計劃獲得了非常不錯的成效。許多設(shè)立在坎帕尼亞的公司均有幸參與到全球多個重要會展，大大提高了坎帕尼亞區(qū)的知名度。中國是意大利最重要的商業(yè)伙伴之一，意大利的高端優(yōu)質(zhì)產(chǎn)品在中國客戶中具有很大市場。
而且，近年來中國經(jīng)濟狀況尤佳，僅2013年一年GDP就增長了7%?；谝陨显?，意大利公司進(jìn)入中國市場意味著有機會開拓更多的業(yè)務(wù)，發(fā)現(xiàn)新的行業(yè)趨勢，獲得更多客戶并提高公司知名度?！?
最后，值得一提的是，為了支持坎帕尼亞大區(qū)鞋履品牌和皮具公司參與此次上海國際名牌鞋業(yè)皮具展，一些坎帕尼亞的知名飲料品牌也一同參與到展會當(dāng)中。
它們將在為期三天的展會中向所有到訪坎帕尼亞區(qū)展臺的買家，以及9月24日出席在SHOOK召開的“坎帕尼亞制品新聞發(fā)布會”的賓客提供飲料品嘗。
翡樂（FERRARELLE）和納堤亞（NATIA）——翡樂和納堤亞礦泉水均位于坎帕尼亞區(qū)卡塞塔附近的里亞爾多綠色鄉(xiāng)村。水源來自于火山中的古泉，在水流經(jīng)地下火山巖期間，自然富集了二氧化碳，并在二氧化碳的壓力作用下從地下自然噴出。
翡樂通過出口天然蘇打水成功打入了國際市場。公司已在熟食店、頂級酒店和餐館中建立了穩(wěn)固的地位，希望可以在少數(shù)精選的消費者心中爭取到一席之地，保持較高的品牌認(rèn)知度。
馬斯特羅貝拉爾迪諾（Mastroberardino）——坎帕尼亞最著名的酒莊，位于意大利西岸阿特里帕爾達(dá)（Atripalda）鎮(zhèn)內(nèi)的一家家族企業(yè)，被公認(rèn)為坎帕尼亞葡萄酒遺產(chǎn)的守護者。酒莊一直以來使用當(dāng)?shù)刈顑?yōu)質(zhì)的葡萄制作美酒，選用的葡萄種類有Aglianico, Fiano, Piedirosso, Greco, Falanghina和 Coda di Volpe。酒莊由Pietro di Mastro Bernardino創(chuàng)建于18世紀(jì)50年代，在他之后的10代人均是家族釀酒師。
雪克和麗蒙切洛——雪克公司于1996年開始在阿瑪菲海岸生產(chǎn)檸檬甜酒。之后不久，該公司在生產(chǎn)和銷售用柑橘類水果及草本香料植物制成的檸檬甜酒和其他產(chǎn)品上成功實現(xiàn)了傳統(tǒng)與技術(shù)的完美平衡。
為了選用世界上最好的水果，雪克完全遵循自然的節(jié)律和當(dāng)?shù)貍鹘y(tǒng)，精心挑選的原料加上漫長的生產(chǎn)工藝使得雪克生產(chǎn)的酒具有無可比擬的香味和口感。“麗蒙切洛”是獨家采用SfusatoAmalfitano檸檬制成的標(biāo)準(zhǔn)檸檬甜酒，這種品質(zhì)的檸檬被歐盟官方認(rèn)可為IGP，即原產(chǎn)地優(yōu)良產(chǎn)品?，F(xiàn)在，“麗蒙切洛”仍然是采用當(dāng)?shù)丶易宕鄠鞯慕橙斯に噥碇谱鞯?。通過向酒精中緩慢浸入SfusatoAmalfitano檸檬皮可以萃取出麗蒙切洛的精華部分，然后將獲得的浸液與含糖溶液進(jìn)行混合后裝瓶，不添加任何色素、防腐劑或天然香料，從而保證了產(chǎn)品絕對純正。這種檸檬甜酒冷飲最佳，是餐后一道不錯的助消化飲品。
坎帕尼亞區(qū)參展商歡迎公眾、買家及貿(mào)易商前來參觀“坎帕尼亞制品”展廳。除向您展示最優(yōu)質(zhì)的鞋履外，還能品嘗到來自意大利美麗的坎帕尼亞區(qū)的卓越酒品。
媒體關(guān)系：The Blenders Communications
莫琳小姐 –monica.molinari@theblenders.com.cn
徐睿小姐 – rui.xu@theblenders.com.cn
Campania Region shows its footwear Excellenceat theMICAMshanghai
【FENGSUNG.COM News】 24th September 2015,26 companies from the Italian Campania Region are participating to the 4th edition of theMICAMshanghai, the leading footwear and leather accessories exhibition in Asia that is taking place at the Shanghai Exhibition Centre from 24th to 26th of September.
theMICAMshanghai represents one of the most important bi-annual appointments for all the footwear aficionados as well as trading professionals and buyers in the shoe industry. It features a display of the best Collections for the next 2015 Spring/Summer Season made by the leading domestic as well as international footwear brands. This 4th edition of theMICAMshanghai is infact even more business-oriented witha larger International participation. The exhibitorscame from 12 different countries outside China such as Italy, Spain, Portugal, France, United Kingdom, Germany, Turkey, Belgium, Brazil, Korea, USA, etc.
Inside the 15.000 square meters exhibition space, some of these countries have a dedicated pavilion for their brands to be grouped together in order to develop a much stronger presence. The Italian Region of Campania has a dedicated area called “Made in Campania” where 26 Italian companies (all Campania based)will show the excellence of their products and their savoir-faire to all the visitors.
The participation of these outstanding brands to one of the most important Footwear Exhibitions in Asia is part of a special program supported by the Campania Region and Local Authorities with the aim of promoting the excellence of Made in Campania in the world and assist enterprises to develop more their business and increase their visibility on a National and International level.
A part from Footwear, Leather Goods and Fashion, this very ambitious project has proved to be successful also inother industries such as Automotive, Logistics, Food&Beverage, Craftmanship, Aerospace, etc.The Region of Campania is working very hard to support its local excellent expertise and the results obtained so far, are promising: in the first 8 months of 2014, 224 enterpriseshave been involvedin21 different initiatives, collectingabout 3200 trade professionals/buyers’ contacts. 7 moreevents and exhibitions are already planned for September, including indeed theMICAMshanghai.
The Footwear industry, in the Campania Region, covers a strategic role. This area has a very long tradition in leather goods manufacture and features a high concentration of tanneries. This incredible craftsmanship abilities and know-how made Campania very competitive in terms of quality, design, attention to details and flexibility to follow the fast changing fashion trends.
Mr.FulvioMartusciello, Counselor of the Campania Region’s President with a mandate for Production Activities and Economic Development thinks that: “The results we obtained so far from theMade in Campania promotion plan are very positive. Many Campania based companies had the opportunity of participating to the leading exhibitions in the world to promote the excellence of our Region. China represents one of the most important commercial partners for Italy as the high-end quality Italian products are finding great interest within Chinese consumers. Moreover, in recent yearsChina is doing particularly well, registering in 2013 a 7% GPD growth. For these reasons, enteringthe Chinese market for Italian companies means also having a big chance of developing more business opportunities, discovering new industry trends, increasing the portfolio of clients and promoting the company in a market with a very high business potential.”.
Finally, it’s worth mentioning that some well-known Campania Basedbeveragebrands, are also supporting the participation of the 26 footwear and leather goods companies to theMICAMshanghai.
They’ll offer some tasting experience to all the visitor of the Institutional Campania Region’s stand during the 3 days of the exhibition as well as to the guests who attended the “Made in Campania” Press Conference on the 24th of September at SHOOK.
FERRARELLEand NATIA- BothFerrarelleand Natiamineral water springs are in Campania, near Caserta, in the green countryside of Riardo. The water comes from ancient springs of volcanic origin and during its underground passage through volcanic rocks, the water naturally becomes enriched with carbon dioxide, the pressure of which causes the water to spring naturally from the earth.
Ferrarelle Spa has made its entrance into the international market, with the aim of achieving a prominent position through the export, above all, of its naturally sparkling water. The company has gained a foothold especially in delicatessens, top hotels and restaurants, aspiring to carve out a niche for itself among a small number of selected consumers in order to keep brand perception high.
MASTROBERNARDINO - The Campania’s most renowned winery, located in the town of Atripalda, on Italy’s West coast, Mastrobernardino is a family based firm, that is universally acknowledged to be the guardian of the vinous heritage of Campania. The winery has always been focused on honing the virtues of Campania’s traditional grape varieties, such as Aglianico, Fiano, Piedirosso, Greco, Falanghina and Coda di Volpe.Mastrobernardino was established in 1750s by Pietro di Mastro Bernardino who began the future succession of 10 generations of family winemakers.
SHAKER and LIMONCELLO- Shaker began producing liqueurs on the Amalfi Coast in 1996. In the brief period since then, the company has managed to create a perfect balance between tradition and technology in the production
and marketing of liqueurs and other products made from citrus fruits and aromatic herbs.Shaker has always selected the best fruits of the earth, thoroughly respecting the pace of nature and Amalfi's old artisan traditions. Carefully chosen ingredients and a patient production process give Shaker’s products an incomparable aroma and taste.Limoncello is the typical liqueur produced exclusively with the "Sfusato Amalfitano" quality of lemon which has been awarded official recognition by the European Union as being I.G.P – authentic product of its geographical area. It is still made using the artisan processes handed down through generations of local families. A slow infusion of the “Sfusati” lemon rinds in alcohol enable to extract the Limoncello’s essence. The infusion obtained is mixed with a sugary solution and is bottled, without adding colours, preservatives or natural aromas, thus guaranteeing the product’s absolute pureness and genuineness. This liqueur is perfect served cold and is a great digestive liqueur after meals.
The Campania Regionwill welcome the public, the buyers and trade operators on the Made in Campania pavilion. They’ll show them the best quality footwear and they will let them taste some exquisite products from this beautiful and fascinating part of Italy.
Media Relations contacts: The Blenders Communications
Monica Molinari - monica.molinari@theblenders.com.cn
Rui Xu – rui.xu@theblenders.com.cn
