PHERES Jewellery
The PHERES jewellery collection consists of exquisite designs using only the highest quality gems of top colour and clarity. Our speciality is to produce classic designs using extremely rare and coloured diamonds. For exclusive pieces Narcisa goes to auctions around the world and selects very rare diamonds. She works especially with very rare pink, blue or red diamonds that she has access to through her long time partners.
In order to give a wider choice of designs to our customers Narcisa Pheres works in collaboration with one of the designers from Harry Winston in London.
All of our jewellery is handmade by very skilled artisans in Japan.
其中這次主要介紹的PHERES弗瑞斯男裝擁有超過(guò)2000種懷舊設(shè)計(jì)（1910-1940年）和印花絲綢。其制作工匠是在意大利手工制作上擁有上百年歷史的家族手工匠并采用傳統(tǒng)的Lavorazione Artigianale 手工加工工藝制作，由于純手工制作的原因，每年生產(chǎn)都限定在一定數(shù)量，每條領(lǐng)帶需要3個(gè)小時(shí)的手工縫制，每個(gè)西裝則需要至少3個(gè)星期的手工制作，每套衣服和領(lǐng)帶均由自己的獨(dú)自編 號(hào)，同時(shí)PHERES獨(dú)家設(shè)計(jì)的領(lǐng)帶使用了獨(dú)有的獨(dú)特絲綢設(shè)計(jì)，曾多次被被Men's Folio Magazine, March 2009 Pg 31. Pleaes see attached PDF for article and photo評(píng)為「世界上最華麗的領(lǐng)帶」。 PHERES領(lǐng)帶全部手工制作，整條領(lǐng)帶均由絲綢制成﹔并分為3/5/7折。
PHERES Ladies Collection
Narcisa Pheres has also been designing women?s wear from the beginning of her career. She specializes in Haute Couture designs but plans to develop a Prêt-à-Porter collection for women?s wear within the PHERES brand.
Narcisa has designed unique dresses for a select clientele including Miss Universe, Miss World and other international celebrities.
Fabrics for dresses are always sourced from Italy and France from the highest quality collections available. We also have our own collection of silk fabrics that we use for Couture gowns.
PHERES is producing some of the most exclusive ties in the world (design wise as well as fabrics used). Many times PHERES ties have been named as the most luxurious ties in the world.
PHERES owns over 2000 vintage (1910-1940) designs and patterns for silk that can be used for creating “one- of-a-kind” ties.
PHERES ties are entirely made of silk front and back and come in different shapes with 3, 5 or 7 folds.
Our „Swarovski? tie collection is a very limited edition where we only make four ties per colour. Every single tie from our limited collection comes with a serial number and is hand signed by the designer.
PHERES is well known for offering one-of-a-kind designs to royalty and international celebrities.
餐后我在參觀其商場(chǎng)區(qū)域的時(shí)候我好奇拿起領(lǐng)帶確實(shí)看到領(lǐng)帶的每個(gè)面都是一個(gè)完整的面，前后背兩面都是一樣的做工，其他的品牌領(lǐng)帶則只是前面精美，背面與前面制作均不一樣的兩面。再看到她 展示的男裝西裝里面，最新款的是沒(méi)有西裝里襯的，我們傳統(tǒng)觀念里面認(rèn)為，品牌的里襯是否精美決定了這個(gè)品牌的產(chǎn)品品質(zhì)，于是我好奇詢(xún)問(wèn)個(gè)種原因，娜西莎•弗瑞斯女士談到這只是今年的一 個(gè)夏裝風(fēng)格而已，現(xiàn)在流行的男裝西裝里面大部分沒(méi)有里襯的，當(dāng)然這個(gè)是隨著市場(chǎng)動(dòng)態(tài)的一種設(shè)計(jì)風(fēng)格，每年都會(huì)不一樣的，哦，原來(lái)如此，希望我們別在受這些傳統(tǒng)觀念所限制。
Leading visionary of the brand is our chief creative officer and head designer, Narcisa Pheres together with our team of designers in Italy. The entire production is carried out in Italy using the traditional “Lavorazione Artigianale” technique.
PHERES hopes to bring luxury back to its roots by creating very exclusive products of extremely high quality that the niche market of connoisseurs truly appreciates.
We believe that true luxury is in the details so we pay maximum attention to every step in the design and making process.
Sandy陳星?。?/strong>看著手中做工精細(xì)的西裝，但目前國(guó)內(nèi)并沒(méi)有很多消費(fèi)者知道你們的品牌，您們又是采取什么樣的宣傳模式呢？
娜西莎•弗瑞斯女士：其實(shí)我們目前的情況并不需要很多人知道了解我們，畢竟我們是高定手工奢侈品，雖然價(jià)格并不見(jiàn)得比別人品牌高，但是我們每年能夠提供的量是非常有限的，我們希望是真正喜歡我們衣服的人士來(lái)穿著我們的品牌。
Sandy陳星佟：這似乎在中國(guó)市場(chǎng)觀點(diǎn)來(lái)看，有些寸步難行，倘若您們沒(méi)有對(duì)外宣傳，那么人們就無(wú)從得知，談何成為您的品牌消費(fèi)者呢？
娜西莎•弗瑞斯女士：是這樣的，我的意思是我們更愿意穩(wěn)步開(kāi)始我們的品牌，我們通過(guò)每年在意大利及一些時(shí)裝周時(shí)舉辦一些私人宴會(huì)的形式來(lái)推廣我們的品牌，那些被邀 請(qǐng)的人士則是我們的潛在消費(fèi)群體，我們不選擇在非常公開(kāi)的媒體場(chǎng)合上大肆宣傳我們的產(chǎn)品，因?yàn)槲覀兊目蛻?hù)群體希望他們的選擇并不是大街上每個(gè)人都穿的“大眾化高價(jià)商品”，其次我 們的服務(wù)更像是定制的多，每位客戶(hù)致電我們，我們都會(huì)提供系列的定制服飾，比如西裝，襯衣，及相關(guān)的佩戴品等，而不僅僅是一個(gè)衣服，更多的是服務(wù)的層次賦予了我們的品牌客戶(hù)與眾不同的感受 。
Sandy陳星?。?/strong>就是你們選擇的推廣形式是活動(dòng)定點(diǎn)邀請(qǐng)的形式來(lái)開(kāi)拓你們的服務(wù)品牌，我對(duì)你們的品牌定義為成“服務(wù)品牌”，因?yàn)槟銈兪圪u(mài)的不再是一個(gè)服裝單品消費(fèi)，擁 有更多的增值服務(wù)，舉例是系列的搭配服務(wù)，整套定制服務(wù)等。不知我這樣理解是否準(zhǔn)確呢？
娜西莎•弗瑞斯女士：示確實(shí)如此，我們非常重視我們的每一位客戶(hù)，所以我們品牌提供的不再是單一的服裝感念，這就是為什么我們會(huì)有不用的品牌線(xiàn)來(lái)配合客戶(hù)的日常需 求，而這些需求都不再是單一銷(xiāo)售，而是整體服務(wù)里的一個(gè)環(huán)節(jié)，否則我們大肆宣傳后，我們擔(dān)心后期服務(wù)跟不上的話(huà)，會(huì)讓我們辛苦累積的客戶(hù)都慢慢丟失，其次更嚴(yán)重的是品牌專(zhuān)注度，認(rèn)可度不強(qiáng) 的話(huà)，那么我們的客戶(hù)就非常容易被其他的品牌所帶走，當(dāng)然我并非指我們的客戶(hù)就只賣(mài)我們的產(chǎn)品，而是我們可以在客戶(hù)的日常采購(gòu)單里面占有穩(wěn)定的一個(gè)比例就可以了。
PHERES Clothes: Suits and Shirts
PHERES uses for its collection high-end fabrics such as silk, cashmere, wool /silk, blends, Egyptian cotton and the finest leather all from top Italian suppliers. Finished products display perfect tailoring and elaborated hand details.
By using a combination of quality materials and classic design we ensure that our collections consist of timeless pieces that will not go out of fashion after a season but can be worn in different combinations over the years.
Sandy陳星?。?/strong>也就是說(shuō)您們當(dāng)然愿意客戶(hù)消費(fèi)您們的產(chǎn)品，但是您們更愿意看到客戶(hù)是穩(wěn)固的忠實(shí)客戶(hù)，對(duì)你們品牌忠誠(chéng)度是維持在一定的比例上的，對(duì)嗎？
娜西莎•弗瑞斯女士：可以這么理解。
Sandy陳星佟：假如真如您所說(shuō)的，我想詢(xún)問(wèn)您一個(gè)比較尖銳的問(wèn)題，目前很多國(guó)際品牌，不管是化妝品或者服裝針對(duì)不同的區(qū)域市場(chǎng)，提供的質(zhì) 量和服務(wù)都不一樣的，事實(shí)上也有很多品牌在面對(duì)中國(guó)消費(fèi)者時(shí)提供的并非是我們理解的歐美的質(zhì)量和服務(wù)，當(dāng)然也里面也有一部分原因是中國(guó)的準(zhǔn)入標(biāo)準(zhǔn)低于歐美國(guó)家，但是這些舉動(dòng)引發(fā)了中國(guó)消費(fèi) 者很大的情緒不滿(mǎn)？那么PHERES 品牌在這個(gè)問(wèn)題上的態(tài)度和處理又是如何呢？
娜西莎•弗瑞斯女士：我不知道別的品牌如何，但是我屬下的品牌在全世界不管哪個(gè)地區(qū)，都是一樣的服務(wù)和一樣的質(zhì)量，不會(huì)存在質(zhì)量和服務(wù)上的差異對(duì)待，但是有可能存在的只是在設(shè)計(jì)風(fēng)格或者面料選擇上的分別，但這 個(gè)分別主要體現(xiàn)在區(qū)域物料風(fēng)格并不是指質(zhì)量上的，當(dāng)然更不會(huì)出現(xiàn)在某個(gè)地區(qū)，比如在中國(guó)提供低于其他地區(qū)產(chǎn)品質(zhì)量的產(chǎn)品，盡管中國(guó)的準(zhǔn)入標(biāo)準(zhǔn)低于歐美，對(duì)我們來(lái)說(shuō)，客戶(hù)是一樣的，我們的品牌代表著我們質(zhì)量和服務(wù)，必須是一致延續(xù)的，所以在這個(gè)問(wèn)題上，我想倘若中國(guó)消費(fèi)者可以放心，我們的產(chǎn)品更多的是口碑傳遞，都是一個(gè)朋友圈子里面帶來(lái)的穩(wěn)定客戶(hù)增長(zhǎng)的多。 比如我們很多客戶(hù) 都是從國(guó)內(nèi)到香港我們的店里面來(lái)采購(gòu)我們品牌。國(guó)內(nèi)目前還不能沒(méi)有看到PHERES 品牌，但是我們也逐步在和中國(guó)的企業(yè)在談國(guó)內(nèi)開(kāi)店的想法。這次我們選擇風(fēng)尚中國(guó)做采訪(fǎng)也是一樣的， 我們也歡迎 和希望能夠與中國(guó)媒體進(jìn)行這樣的交流溝通，也希望《風(fēng)尚中國(guó)》這次的采訪(fǎng)帶來(lái)更多的讀者關(guān)注和更多的合作機(jī)會(huì)。
最后我們《風(fēng)尚中國(guó)》也希望能夠盡快的在中國(guó)地區(qū)看到娜西莎•弗瑞斯女士帶領(lǐng)PHERES 品牌，一個(gè)真的能夠?qū)χ袊?guó)消費(fèi)者尊重，提供無(wú)差別對(duì)待服務(wù)的意大利品牌。
PHERESLeather Goods
The PHERES leather goods collection consists of few but very exclusive products. Handmade leather bags (travelling bag for men), handmade and hand painted leather shoes, belts and our signature product - stingray shoes that have been featured in fashion magazines which caught the attention of the fashion world.
We also offer made to measure services to our customers for our leather goods. With over 50 colours of leather (crocodile, python, ostrich, stingray, calf) and many different styles to choose from PHERES customers are offered ultimate luxury.
PHERES Accessories: Cufflinks
PHERES cufflinks are made of gold and platinum with precious and semi precious stones (diamonds, sapphire, amethyst etc). All cufflinks are entirely hand made in either Belgium or Japan by skilful artisans, following the original designs of our brand.
Our designer often collaborates with internationally acclaimed artists to create limited collections. For one collection Narcisa Pheres hand selected Murano glass from an acclaimed Venetian artisan from his „Aventurina? art collection. The Murano glass was inflated with 24k gold powder and cut into very unique shapes then set in gold. Each pair of cufflinks were unique art pieces and cannot be reproduced.
Photography Gallery
Miss Universe, Singapore 2009
PHERES show at American club,Singapore 2008
Private viewing for VIPs,Kuala Lumpur 2008
PHERES by Monti collection,Veneto Italy 2008 - 2009
PHERES Family
Our Chief Desiger, Narcisa Pheres has well established relations with top Italian manufacturers, fabrics suppliers and Italian luxury brands.
Because of the exclusivity and quality of our products we have a consistent referral of business by word of mouth. And so PHERES has acquired an ever growing number of brand ambassadors (Celebrities, CEO?s, Diplomats, Miss Universe, Miss World, Top Professionals and Famous Sportsmen etc) and swiftly gained international recognition.
Pheres(弗瑞斯)品牌庫(kù) : http://brand.fengsung.com/Pheres/
